I've had many people compliment our logo and also asked how we came up with it?  Here is the evolution.

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We originally start out with a campfire because it just seemed natural.

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We then needed to show the website name.

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It seemed simple and very plain so we wanted to build in camping related items.

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We added canvas in the background.

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This was the look when we went live in July 2010

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Change to a bolder font and created quality images.

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We added a glow from the lantern on each letter.  The first C glows on the right side and all the others on the left.

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We opened up the center of the letters (A, S, E and R) for nicer and cleaner look.  This is what is printed and used today.

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The winter snow cap logo used December 2011 - March 2012.